Scorpena is the most Nordic diving brand that offers the largest collection of high-quality spearfishing equipment for cold-water conditions. scorpena.com design was important step of getting acquainted with European consumers and increasing sales at European underwater equipment market. To follow brand guidelines I chose red and dark gray colour for website details and traditional white for text background and a fish pattern for side background from camouflage design project. Overall the store has simple interface people are used to. It was important to leave a field for video channel and quick option to click on specific equipment. Each product card is maximum informative and easy to look through. Scorpena online store was developed parallel with Russian version scorpena.ru, which has its upgrade from old prototype.
